Hair Care Market Size, Share, Growth Analysis, and Report 2024-2032
- ravinder imarc
- Sep 19, 2024
- 3 min read

The latest report by IMARC Group, titled "Hair Care Market: Global Industry Trends, Share, Size, Growth, Opportunity and Forecast 2024-2032", provides an extensive analysis of the hair care market share. The report also includes competitor and regional analysis, along with a breakdown of segments within the industry.
The global hair care market size reached USD 86.9 Billion in 2023. Looking forward, IMARC Group expects the market to reach USD 124.5 Billion by 2032, exhibiting a growth rate (CAGR) of 4% during 2024-2032.

Hair Care Market Trends:
The global market is primarily driven by the rising awareness about personal grooming and the importance of hair health, which is encouraging consumers to invest in high-quality products. Moreover, the increasing prevalence of hair-related issues, such as hair loss and dandruff, is propelling the demand for specialized treatment solutions. Furthermore, the expansion of e-commerce platforms has made hair care products more accessible to a wider audience, fueling market growth.
Additionally, growing disposable incomes, particularly in emerging economies, are allowing consumers to spend more on premium hair care products. Besides, the rise in demand for organic and natural ingredients is influencing manufacturers to develop eco-friendly and sustainable solutions. Furthermore, technological advancements in hair care product formulations, including innovations in shampoos, conditioners, and serums, are improving product efficacy. Additionally, the rising popularity of professional salon treatments and styling products is also contributing to the market's expansion.
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Hair Care Market Scope & Growth Analysis:
The market scope is expanding due to shift toward sustainable and organic products as consumers become increasingly conscious of the environmental and health impacts of chemical-based formulas. Besides, the introduction of personalized hair care solutions tailored to individual needs, such as hair type, texture, and scalp conditions, is creating new growth opportunities. Furthermore, the increasing penetration of online retail channels, offering a vast array of global brands and products, is making hair care solutions more accessible to a wider consumer base.
Additionally, manufacturers are focusing on research and development to create innovative, multi-functional products that offer both styling and treatment benefits, further driving market expansion. Furthermore, the rising popularity of gender-neutral hair care products is addressing a broader demographic, enhancing the market's growth potential. Moreover, the emergence of hair care supplements and nutraceuticals aimed at improving hair health from within is adding another dimension to the market.
Competitive Landscape with Key Players:

KAO Group
L’Oréal USA, Inc.
The Procter & Gamble (P&G) Company
Unilever PLC
Johnson & Johnson, Inc.
Key Market Segmentation:
Breakup by Product Type:
Shampoo
Hair Color
Conditioner
Hair Styling Products
Others
Breakup by Distribution Channel:

Supermarkets and Hypermarkets
Specialty Stores
Convenience Stores
Online Retailers
Others
According to the report, supermarkets and hypermarkets accounted for the largest market share.
Breakup by Region:
North America (United States, Canada)
Asia Pacific (China, Japan, India, Australia, Indonesia, Korea, Others)
Europe (Germany, France, United Kingdom, Italy, Spain, Others)
Latin America (Brazil, Mexico, Others)
Middle East and Africa (United Arab Emirates, Saudi Arabia, Qatar, Iraq, Other)
Key Highlights of the Report:
Market Performance (2018-2023)
Market Outlook (2024-2032)
Historical, Current and Future Market Trends
Porter’s Five Forces Analysis
Market Drivers and Success Factors
SWOT Analysis
Structure of the Market
Value Chain Analysis
Comprehensive Mapping of the Competitive Landscape
Why Choose IMARC Research Report:
Strong Market Research Expertise
Targeted Marketing Strategies
Innovative Solutions
Comprehensive Analysis
Accuracy and Reliability
Provides Insightful Forecasts
Available Customization Options
Strong Customer Service
Note: If you need specific information that is not currently within the scope of the report, we can provide it to you as a part of the customization.
About Us:
IMARC Group is a global management consulting firm that helps the world’s most ambitious changemakers to create a lasting impact. The company provide a comprehensive suite of market entry and expansion services.
IMARC offerings include thorough market assessment, feasibility studies, company incorporation assistance, factory setup support, regulatory approvals and licensing navigation, branding, marketing and sales strategies, competitive landscape and benchmarking analyses, pricing and cost research, and procurement research.
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