Hair Growth Products Market Report 2025: Global Trends, Share, Growth & Forecast to 2033
- ravinder imarc
- Nov 15, 2024
- 4 min read
Hair Growth Products Industry Summary:

The global hair growth products market size reached USD 8.9 Billion in 2024.
The market is expected to reach USD 12.1 Billion by 2033, exhibiting a growth rate (CAGR) of 3.51% during 2025-2033.
Shampoo and conditioners account for the majority of the market share in the product type segment due to their widespread daily usage and product variety.
Men hold the largest share of the gender segment due to the rising popularity of male grooming trends and the expansion of targeted product offerings.
The age group of 35 to 50 accounts for the majority of the age group segment due to increasing focus on addressing age-related hair issues.
Offline sales dominate the distribution channel segment as they maintain consumer trust through physical shopping.
Asia Pacific holds the leading position in the regional segment due to high consumer interest in diverse hair care products.
Increasing consumer focus on hair growth products that include natural, sustainable ingredients and offer benefits like growth stimulation and scalp care are driving demand.
Social media, supported by influencers and celebrity endorsements, is shaping the promotion of hair growth products and influencing consumer buying trends.
IMARC Group's latest research report, titled "Hair Growth Products Market Report by Product Type (Shampoos and Conditioners, Serums, Oils, Supplements and Vitamins, and Others), Gender (Men, Women), Age Group (Under 35, 35 to 50, Above 50), Distribution Channel (Online, Offline), and Region 2025-2033," offers a comprehensive analysis of the hair growth products market research report. The report also includes competitor and regional analysis, along with a breakdown of segments within the industry.
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Industry Trends and Drivers:
Rising Consumer Awareness of Hair Health:
The growing awareness regarding the benefits of maintaining healthy hair, influenced by the widespread availability of information through digital platforms and health-focused media is increasing hair growth products market share. The rising demand for hair care solutions that are effective and safe is driving the market growth. People are prioritizing products that stimulate hair growth while also preventing damage and supporting scalp health. Brands are responding by developing targeted formulas addressing various concerns, such as thinning, breakage, and dandruff. The market is expanding as consumers are actively seeking proven solutions that meet their specific hair health needs.
Innovations in Product Formulation:
Companies are continuously investing in research and development (R&D) activities for creating advanced formulations, which augment the hair growth products market size. Brands are focusing on innovative products that include natural and technologically enhanced ingredients. Bioactive components such as peptides, vitamins, and plant extracts are being used to stimulate hair follicles and promote growth without side effects. Companies are also prioritizing sustainable and eco-friendly ingredients, appealing to environmentally conscious consumers. Dermatologically tested products offering combined benefits, like scalp treatment and hair strengthening, are becoming popular. This focus on superior formulations is propelling the market forward as consumers are prioritizing effective, research-backed hair care options.
Influence of Social Media and Celebrity Endorsements:
Social media and celebrity endorsements are playing an influential role in shaping hair growth products market trends. Platforms such as Instagram, TikTok, and YouTube are spreading information about hair care products through influencers who are sharing personal experiences. Celebrities are partnering with brands for exclusive product lines, which is raising credibility and consumer trust. These endorsements are bringing niche products into mainstream focus, increasing their adoption and sales. Viral challenges and tutorials are creating more awareness and interest, especially among younger consumers who are looking for quick, visible results. The digital influence is connecting brands with audiences more effectively and driving market expansion.
Explore the Full Report with Charts, Table of Contents, and List of Figures: https://www.imarcgroup.com/hair-growth-products-market
Hair Growth Products Market Report Segmentation:
Breakup By Product Type:
Shampoos and Conditioners
Serums
Oils
Supplements and Vitamins
Others
Shampoo and conditioners hold the leading market position due to their essential role in daily hair care routines and their wide variety catering to different hair types. The affordability and accessibility of these products make them staples in personal care regimens, contributing to their dominance.
Breakup By Gender:
Men
Women
Men hold the leading market position as men are increasingly adopting hair care products to address concerns like thinning and hair loss. The focus on grooming and personal appearance is increasing demand, supported by targeted marketing campaigns.
Breakup By Age Group:
Under 35
35 to 50
Above 50
The age group of 35 to 50 holds the leading market position as individuals in this age range often experience hair issues like thinning and graying, prompting them to seek effective solutions. The combination of inflating disposable income levels and age-related hair concerns drives this segment's market share.
Breakup By Distribution Channel:
Online
Offline
Offline sales hold the leading market position due to consumer preference for in-store shopping, where they can assess products firsthand. Retail outlets and specialty stores are attracting buyers who value immediate purchases.
Breakup By Region:
North America (United States, Canada)
Asia Pacific (China, Japan, India, Australia, Indonesia, Korea, Others)
Europe (Germany, France, United Kingdom, Italy, Spain, Others)
Latin America (Brazil, Mexico, Others)
Middle East and Africa (United Arab Emirates, Saudi Arabia, Qatar, Iraq, Other)
Asia Pacific holds the leading market position due to its large population and a strong cultural emphasis on hair health. Inflating disposable income levels and urbanization are further fueling market growth. Traditional and herbal products are also gaining high popularity, reinforcing the region's market position.
Top Hair Growth Products Market Leaders:
The Hair growth products market research report outlines a detailed analysis of the competitive landscape, offering in-depth profiles of major companies. Some of the key players in the market are:
Farouk Systems Inc.
Johnson & Johnson
L'Oréal S.A.
Mosaic Wellness
Nutrafol (Unilever plc)
Philip Kingsley Products Ltd.
Vita Balance Inc.
Yanagiya Honten Co. Ltd.
Note: Should you require specific information not included in the current report, we are pleased to offer customization options to meet your needs.
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