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Over the Top (OTT) Market Share, Size, Trends, Growth Factors, and Forecast 2023-2028

  • Writer: ravinder imarc
    ravinder imarc
  • Oct 18, 2023
  • 3 min read

According to the latest report by IMARC Group, titled, “Over the Top (OTT) Market: Global Industry Trends, Share, Size, Growth, Opportunity and Forecast 2023-2028,” offers a comprehensive analysis of the industry, which comprises insights on the global over-the-top (OTT) market trends. The report also includes competitor and regional analysis, and contemporary advancements in the global market. The global over-the-top (OTT) market size reached US$ 350.6 Billion in 2022. Looking forward, IMARC Group expects the market to reach US$ 1,555.6 Billion by 2028, exhibiting a growth rate (CAGR) of 27.55% during 2023-2028.


Over the Top (OTT) Market Overview:


Over-the-top (OTT) refers to the delivery of video, audio, and other media content over the Internet, bypassing traditional cable or satellite television providers. It offers consumers the convenience and flexibility of accessing their favorite content anytime, anywhere, on a wide range of devices, including smartphones, smart TVs, and tablets. The rapid advancements in internet infrastructure, coupled with the growing popularity of on-demand content, are evolving the way people consume media. Furthermore, the emergence of live streaming and video-on-demand services in the sports industry is gaining significant attention, allowing sports enthusiasts to stream live matches and access highlights on their preferred devices.



Over the Top (OTT) Market Growth:

The increasing availability of high-speed internet connections and the widespread adoption of broadband services are among the key factors driving the global over the top (OTT) market. This enables consumers to access a vast library of movies, TV shows, and original programming from popular OTT platforms, such as Netflix, Amazon Prime Video, and Hulu. Moreover, the rising penetration of smartphones and the growing popularity of mobile applications are further fueling the demand for OTT services, as users increasingly consume content on their handheld devices.


The convenience and personalization offered by OTT platforms, such as personalized recommendations and the ability to create custom playlists, are contributing to their popularity among consumers. Additionally, with lockdowns and social distancing measures adopted during the outbreak of the COVID-19 pandemic, people turned to OTT platforms for entertainment, leading to a rise in subscriptions and viewership. This trend has prompted content creators and distributors to prioritize the production and distribution of exclusive content tailored for OTT platforms, further expanding the market. In line with this, changing consumer preferences and investing in high-quality, original programming to capitalize on the growing demand for OTT services is further boosting the growth of the market.


Key Market Segmentation:


Competitive Landscape with Key Players:

  • Amazon.com, Inc

  • Eros International Plc.

  • Google Inc.

  • Hulu

  • LLC

  • International Business Machines (IBM) Corporation

  • Limelight Networks

  • Microsoft Corporation

  • Netflix, Inc

  • Nimbuzz

  • Star India

  • Tencent Holdings Ltd.

  • Telstra Corporation Limited

  • The Walt Disney Company

  • Yahoo

Breakup by Component:

  • Solution

  • Services

Breakup by Platform Type:

  • Smartphones

  • Smart TV’s

  • Laptops Desktops and Tablets

  • Gaming Consoles

  • Set-Top Boxes

  • Others

Breakup by Deployment Type:

  • Cloud

  • On-Premise

Breakup by Content-Type:

  • Voice Over IP

  • Text and Images

  • Video

  • Others

Breakup by Revenue Model:

  • Subscription

  • Procurement

  • Rental

  • Others

Breakup by Service Type:

  • Consulting

  • Installation and Maintenance

  • Training and Support

  • Managed Services

Breakup by Vertical:

  • Media & Entertainment

  • Education & Training

  • Health & Fitness

  • IT & Telecom

  • E-Commerce

  • BFSI

  • Government

  • Others

Breakup by Region:

  • North America (United States, Canada)

  • Europe (Germany, France, United Kingdom, Italy, Spain, Others)

  • Asia Pacific (China, Japan, India, Australia, Indonesia, Korea, Others)

  • Latin America (Brazil, Mexico, Others)

  • Middle East and Africa (United Arab Emirates, Saudi Arabia, Qatar, Iraq, Other)

Key Highlights of the Report:

  • Market Performance

  • Market Outlook

  • Porter’s Five Forces Analysis

  • Market Drivers and Success Factors

  • SWOT Analysis

  • Value Chain

  • Comprehensive Mapping of the Competitive Landscape

Note: If you need specific information that is not currently within the scope of the report, we can provide it to you as a part of the customization.


About Us:


IMARC Group is a leading market research company that offers management strategy and market research worldwide. We partner with clients in all sectors and regions to identify their highest-value opportunities, address their most critical challenges, and transform their businesses.


IMARC’s information products include major market, scientific, economic and technological developments for business leaders in pharmaceutical, industrial, and high technology organizations. Market forecasts and industry analysis for biotechnology, advanced materials, pharmaceuticals, food and beverage, travel and tourism, nanotechnology and novel processing methods are at the top of the company’s expertise.


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IMARC Group

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Email: Sales@imarcgroup.com

Tel No:(D) +91 120 433 0800

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